Case studies · Personal injury · Youngstown, Ohio

Personal injury law firm, Youngstown

Average map rank from 14.2 to 3.9 in three months.

Market
Youngstown, OhioTracked on “youngstown car accident lawyer”
At onboarding
14.2Average map rank, top three at 10 of 49 points
After 3 months
3.9Average map rank, top three at 19 of 49 points

Client name withheld · results from a real campaign

At onboarding · average rank 14.2 · top three at 10 of 49 points
Rank grid at onboarding: average rank 14.2, top three at 10 of 49 points16117171171711716161718171611717181718181811818171818218118182181611818181718181-171818

1 to 34 to 910 or lower, or not ranking

After 3 months · average rank 3.9 · top three at 19 of 49 points
Rank grid after three months: average rank 3.9, top three at 19 of 49 points6453335656533342163334321655465122455433545544455

1 to 34 to 910 or lower, or not ranking

Each dot is one point on a grid laid over the city, showing where the firm ranks in Google’s map results for that search when someone searches from that spot. The map is left out so the firm stays anonymous.

Where the firm started

At onboarding the firm ranked well in a few pockets of the city and badly almost everywhere else: an average map rank of 14.2, with the top three at only 10 of 49 points. Most people searching for a car accident lawyer in Youngstown were being shown other firms first.

What happened

Three months into the campaign the average rank is 3.9, and the firm is in the top three at 19 of the 49 points, nearly double where it started. The grid shows the change plainly, since the red points that covered most of the map at onboarding are gone.

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