Case studies · Personal injury · Los Angeles, California

Personal injury law firm, Los Angeles

From unranked to #1 at 45 of 49 map points in six months.

Market
Los Angeles, CaliforniaTracked on “truck accident law firm”
Calls from Google
+800%Business Profile calls, latest three months against the three before
AI search
104KImpressions in Google’s AI features, latest three months

Client name withheld · results from a real campaign

At onboarding · not ranking at any of the 25 points checked
Rank grid at onboarding: the firm was not ranking at any of 25 points-------------------------

1 to 34 to 910 or lower, or not ranking

After 6 months · #1 at 45 of 49 points · average rank 1.1
Rank grid after six months: number one at 45 of 49 points, average rank 1.11111111111111111111113211111111111111111121111112

1 to 34 to 910 or lower, or not ranking

Each dot is one point on a grid laid over the city, showing where the firm ranks in Google’s map results for that search when someone searches from that spot. The map is left out so the firm stays anonymous.

Where the firm started

Someone searching for a truck accident law firm anywhere in the area tracked would not have seen this firm in Google’s map results at all. It was not ranking at any of the 25 points checked at onboarding.

The work

The campaign covered the firm’s Google Business Profile, the local map results, organic search and its visibility in Google’s AI answers, since those are the places someone sees before they choose which firm to call.

What happened

Six months later the firm ranks number one at 45 of 49 points across a much wider grid, with an average rank of 1.1. Calls from its Business Profile rose 800% in the latest three months against the three before, and it collected 104K impressions in Google’s AI features over the same three months.

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