Case studies · Personal injury · Des Moines, Iowa
Personal injury law firm, Des Moines
592 calls from Google in six months, and the top three at 30 of 49 map points.
- Market
- Des Moines, IowaTracked on “injury attorneys in des moines”
- Calls from Google
- 592 callsFrom the Business Profile, first six months
- AI search
- 74.9KImpressions in Google’s AI features, latest three months
Client name withheld · results from a real campaign
1 to 34 to 910 or lower, or not ranking
Each dot is one point on a grid laid over the city, showing where the firm ranks in Google’s map results for that search when someone searches from that spot. The map is left out so the firm stays anonymous.
The goal
For a personal injury firm the number that matters is calls, because almost every case starts with one. The campaign was built to put the firm in front of people searching for an injury attorney across the Des Moines metro, on the map, in organic results and in Google’s AI answers.
What happened
In the first six months, April to September 2026, the firm’s Google Business Profile produced 592 calls. It now sits in the top three at 30 of the 49 points tracked for “injury attorneys in des moines”, with an average rank of 3.3, and it collected 74.9K impressions in Google’s AI features over the latest three months.