Case studies · Personal injury · Naperville, Illinois
Personal injury law firm, Naperville
162 calls straight from Google in six months, for a firm that relied on referrals.
- Starting point
- Referrals onlyThe firm relied on referrals for new cases
- Calls from Google
- 162 callsFrom the Business Profile, first six months
- AI search
- 135KImpressions in Google’s AI features, latest three months
Client name withheld · results from a real campaign
1 to 34 to 910 or lower, or not ranking
Each dot is one point on a grid laid over the city, showing where the firm ranks in Google’s map results for that search when someone searches from that spot. The map is left out so the firm stays anonymous.
Where the firm started
New cases came from referrals and very little else, so a quiet month for referrals meant a quiet month for the firm.
The work
The campaign covered the firm’s Google Business Profile, the local map results, organic search and its visibility in Google’s AI answers.
What happened
In the first six months, April to September 2026, the firm received 162 calls straight from its Google Business Profile, and it collected 135K impressions in Google’s AI features over the latest three months. Across the 49 points tracked in Naperville it now averages rank 3.8, so the next stretch of work is moving the outer points of the grid into the top three.