Case studies · Health · Cosmetic surgery · Istanbul, Türkiye
Cosmetic surgery clinic, Istanbul
Average Google position from 26.98 to 10.32, for patients searching from the US, UK and Canada.
- Average position
- 26.98 → 10.32June to September 2025, against July to October 2026
- Google clicks
- 209,810Over 16 months
- Top markets
- US, UK, Canada55,957, 21,422 and 15,085 clicks
Client name withheld · results from a real campaign
The market
Patients travel to Istanbul for cosmetic surgery from all over the world, and the searches they make name the treatment, the country and often the price. The clinic needed to rank for those searches in the countries its patients come from.
What happened
Across 16 months the clinic earned 209,810 clicks from Google, led by patients in the US, the UK and Canada, and its average position improved from 26.98 in June to September 2025 to 10.32 in July to October 2026. It ranks for buying searches such as “mommy makeover turkey” (700 clicks) and “tummy tuck turkey cost” (463 clicks).
A note on the numbers
All figures come from Google Search Console. Clicks were highest in mid-2025, when the clinic also had the most impressions, so this case is about where the clinic ranks rather than about raw traffic.