Case studies · E-commerce · Home goods · United States
Home goods e-commerce brand, US
Product searches from outside the top 100 into the top 25 within weeks, and #1 in AI Overviews.
- Before
- Outside the top 100On several commercial product searches
- Within weeks
- Top 25With several reaching the top three
- AI search
- #1In Google’s AI Overviews on the same searches
Client name withheld · results from a real campaign
Top 25
With several reaching the top three
Where the brand started
On several commercial product searches, the searches closest to a sale, the brand’s category and product pages sat outside the top 100, where almost nobody looks.
The work
The category and product pages were rewritten to target those commercial searches directly.
What happened
Within a few weeks those commercial searches moved from outside the top 100 into the top 25, several reached the top three, and the same pages began appearing at position one in Google’s AI Overviews for the same searches.
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