How Zapier shows up on Google
DataForSEO counts about 197,000 keywords that Zapier ranks for in US Google results, about 81,000 of them on the first page and about 18,000 in the top three. That comes to an estimated 1.8 million visits a month from US search, with a backlink rank of 76 out of 100.
What ChatGPT says
This is the one brand in the series that ChatGPT didn't put first both times. Asked "What is the best tool to automate workflows between apps?", it said it would "recommend Make for the best balance of power, flexibility, and cost," and added: "If you want the easiest tool to learn, choose Zapier." Asked "Which app should I use to connect my CRM, email and spreadsheets without coding?", it listed Zapier first, as "Best for beginners." So Zapier owns the beginner's question, and Make is being recommended for the broader one.
What customers say
On G2, Zapier averages 4.5 out of 5 from about 2,000 reviews (the count varies between G2's pages, from about 1,800 to 2,085). On Trustpilot it averages 1.3 from 322 reviews. Both numbers are real, which is why this teardown grades the two together rather than picking the kinder one.
The trend
DataForSEO estimates Zapier's US search visits at about 1.14 million in September 2025 and 1.82 million in September 2026, a 59% rise. The series also shows a one-month spike to about 2.95 million in October 2025, which fell back the next month, so the steady year-on-year rise is the better guide than any single month. These are modeled estimates rather than Zapier's own analytics.
How I graded this
- Data as of
- October 9, 2026
- Method
- Data gathered October 9, 2026, through the DataForSEO API, for Google in the United States in English. SEO uses DataForSEO's domain overview (keywords ranking in Google's top 10 and top 3, and estimated monthly organic visits) and its backlink rank on a 100-point scale. AI search asks ChatGPT two questions a buyer in the brand's category would ask, through DataForSEO's ChatGPT scraper, and grades whether the brand is named and where it appears. Reviews read the brand's Trustpilot score and review count, gathered through DataForSEO, beside its G2 rating as G2's own listings show it in search results, because the two sites draw different reviewers and a business tool's scores on them can differ sharply. Growth compares DataForSEO's estimate of US organic search visits in September 2026 with September 2025. Those traffic figures are DataForSEO's modeled estimates, not the brand's own analytics, and two prompts are a small sample of what ChatGPT says. Grades run from A (leading its category) through C (ordinary for a brand of this size) to F (a clear weakness).
- My relationship with Zapier
- I have no relationship with Zapier. It is not a client, partner or affiliate of mine, I hold no investment in it, and nobody paid for this teardown.
- Right of reply
- Zapier was not contacted before this was published. Zapier can reply, or point out an error, at fredrick@eghosa.me, and any reply or correction will be added to this page.
The grades are my opinion of the evidence on this page, and screenshots are shown for comment and review, with their source and date in each caption. Search results and AI answers change often, so what you see today may differ from what I saw on October 9, 2026.
