How Wise shows up on Google
DataForSEO counts about 658,000 keywords that Wise ranks for in US Google results. About 397,000 rank on the first page and about 235,000 rank in the top three. That comes to an estimated 6.6 million visits a month from US search, and a backlink rank of 78 out of 100.
What ChatGPT says
Asked "What is the cheapest way to send money internationally?", ChatGPT listed three services to compare and put Wise first, describing it as the "Best starting point for bank-to-bank transfers." Asked "Which app is best for sending money abroad with low fees?", it answered that "Wise and Remitly are two of the best apps to compare first." In both answers, Wise was the first brand named.
What customers say
Wise has 302,600 reviews on Trustpilot with an average of 4.3 out of 5, by far the largest review base of the seven brands in this series. On G2, the only Wise listing is Wise Business, which shows 3.9 from 95 reviews. That is too small a sample to outweigh a third of a million Trustpilot reviews, so the reviews grade rests mainly on Trustpilot.
The trend
DataForSEO's estimate of Wise's US search visits peaked at about 7.3 million in December 2025 and stood at 6.6 million in September 2026, 3% below September 2025. These are modeled estimates rather than Wise's own analytics. Read together, they describe a brand holding its ground rather than one still climbing.
How I graded this
- Data as of
- October 9, 2026
- Method
- Data gathered October 9, 2026, through the DataForSEO API, for Google in the United States in English. SEO uses DataForSEO's domain overview (keywords ranking in Google's top 10 and top 3, and estimated monthly organic visits) and its backlink rank on a 100-point scale. AI search asks ChatGPT two questions a buyer in the brand's category would ask, through DataForSEO's ChatGPT scraper, and grades whether the brand is named and where it appears. Reviews read the brand's Trustpilot score and review count, gathered through DataForSEO, beside its G2 rating as G2's own listings show it in search results, because the two sites draw different reviewers and a business tool's scores on them can differ sharply. Growth compares DataForSEO's estimate of US organic search visits in September 2026 with September 2025. Those traffic figures are DataForSEO's modeled estimates, not the brand's own analytics, and two prompts are a small sample of what ChatGPT says. Grades run from A (leading its category) through C (ordinary for a brand of this size) to F (a clear weakness).
- My relationship with Wise
- I have no relationship with Wise. It is not a client, partner or affiliate of mine, I hold no investment in it, and nobody paid for this teardown.
- Right of reply
- Wise was not contacted before this was published. Wise can reply, or point out an error, at fredrick@eghosa.me, and any reply or correction will be added to this page.
The grades are my opinion of the evidence on this page, and screenshots are shown for comment and review, with their source and date in each caption. Search results and AI answers change often, so what you see today may differ from what I saw on October 9, 2026.
