How Notion shows up on Google
Notion now runs on notion.com, and its older address, notion.so, redirects there. DataForSEO counts about 59,000 keywords that notion.com ranks for in US Google results, about 19,000 on the first page and about 7,500 in the top three, with a backlink rank of 74 out of 100. Counting both addresses, its model puts US search visits at about 451,000 a month. That is the smallest search footprint of the seven brands in this series, though Notion is also the one that has recently moved domains.
What ChatGPT says
Asked "What is the best app for notes and team documentation?", ChatGPT answered: "My default recommendation is Notion for most teams." Asked "Which tool is best for a team wiki and project docs?", it listed Notion first, ahead of Confluence and Slab. For a brand with the smallest search footprint here, that is a strong showing in AI answers.
What customers say
On G2, Notion averages 4.6 out of 5 from about 10,700 reviews (the count varies between G2's pages, up to about 10,900). On Trustpilot it averages 2.2 from 438 reviews. With the G2 base about 25 times larger, the grade leans toward G2, while still counting the Trustpilot score as a weakness.
The trend
Across both addresses, DataForSEO estimates Notion's US search visits at about 502,000 in September 2025, a peak of about 526,000 in January 2026, and about 451,000 in September 2026. That is 10% down on the year and 14% down from the peak. These are modeled estimates rather than Notion's own analytics.
How I graded this
- Data as of
- October 9, 2026
- Method
- Data gathered October 9, 2026, through the DataForSEO API, for Google in the United States in English. SEO uses DataForSEO's domain overview (keywords ranking in Google's top 10 and top 3, and estimated monthly organic visits) and its backlink rank on a 100-point scale. AI search asks ChatGPT two questions a buyer in the brand's category would ask, through DataForSEO's ChatGPT scraper, and grades whether the brand is named and where it appears. Reviews read the brand's Trustpilot score and review count, gathered through DataForSEO, beside its G2 rating as G2's own listings show it in search results, because the two sites draw different reviewers and a business tool's scores on them can differ sharply. Growth compares DataForSEO's estimate of US organic search visits in September 2026 with September 2025. Those traffic figures are DataForSEO's modeled estimates, not the brand's own analytics, and two prompts are a small sample of what ChatGPT says. Grades run from A (leading its category) through C (ordinary for a brand of this size) to F (a clear weakness).
- My relationship with Notion
- I have no relationship with Notion. It is not a client, partner or affiliate of mine, I hold no investment in it, and nobody paid for this teardown.
- Right of reply
- Notion was not contacted before this was published. Notion can reply, or point out an error, at fredrick@eghosa.me, and any reply or correction will be added to this page.
The grades are my opinion of the evidence on this page, and screenshots are shown for comment and review, with their source and date in each caption. Search results and AI answers change often, so what you see today may differ from what I saw on October 9, 2026.
