How HubSpot shows up on Google
DataForSEO counts about 310,000 keywords that HubSpot ranks for in US Google results, about 50,000 of them on the first page and about 13,000 in the top three. Its backlink rank is 88 out of 100. DataForSEO's model puts its US search visits at about 587,000 a month, a figure two separate DataForSEO endpoints agreed on, though it is an estimate rather than HubSpot's own analytics.
What ChatGPT says
Asked "What is the best CRM for small businesses?", ChatGPT said it would start with "HubSpot, Zoho CRM, and Pipedrive" and listed HubSpot CRM first as "Best overall." Asked "Which marketing automation platform should a growing company use?", it said its "general recommendation is to start with HubSpot" and again listed it first. Both times it also attached a cost warning to HubSpot: that "paid features can become expensive as your needs grow," and that "Advanced automation can get expensive."
What customers say
On G2, HubSpot Sales Hub averages 4.4 out of 5 from about 13,300 reviews. On Trustpilot, HubSpot averages 1.5 out of 5 from 1,178 reviews. The G2 base is more than ten times larger, which is why the grade leans toward it, but a 1.5 on the open review site is still a weakness a buyer can find.
The number to watch
DataForSEO estimates HubSpot's US search visits at about 994,000 in September 2025 and about 587,000 in September 2026, a fall of 41%. These are modeled estimates, and they don't say which pages or keywords lost visibility, so this teardown doesn't claim a cause. It is still the largest gap in this series between how strongly an AI assistant recommends a brand and how its estimated search traffic is moving.
How I graded this
- Data as of
- October 9, 2026
- Method
- Data gathered October 9, 2026, through the DataForSEO API, for Google in the United States in English. SEO uses DataForSEO's domain overview (keywords ranking in Google's top 10 and top 3, and estimated monthly organic visits) and its backlink rank on a 100-point scale. AI search asks ChatGPT two questions a buyer in the brand's category would ask, through DataForSEO's ChatGPT scraper, and grades whether the brand is named and where it appears. Reviews read the brand's Trustpilot score and review count, gathered through DataForSEO, beside its G2 rating as G2's own listings show it in search results, because the two sites draw different reviewers and a business tool's scores on them can differ sharply. Growth compares DataForSEO's estimate of US organic search visits in September 2026 with September 2025. Those traffic figures are DataForSEO's modeled estimates, not the brand's own analytics, and two prompts are a small sample of what ChatGPT says. Grades run from A (leading its category) through C (ordinary for a brand of this size) to F (a clear weakness).
- My relationship with HubSpot
- I have no relationship with HubSpot. It is not a client, partner or affiliate of mine, I hold no investment in it, and nobody paid for this teardown.
- Right of reply
- HubSpot was not contacted before this was published. HubSpot can reply, or point out an error, at fredrick@eghosa.me, and any reply or correction will be added to this page.
The grades are my opinion of the evidence on this page, and screenshots are shown for comment and review, with their source and date in each caption. Search results and AI answers change often, so what you see today may differ from what I saw on October 9, 2026.
