How big Canva is on Google
DataForSEO counts about 815,000 keywords that Canva ranks for in US Google results. About 503,000 of those rank on the first page, and about 274,000 rank in the top three positions, where most clicks go. Put all of that through DataForSEO's model and it comes to an estimated 13.4 million visits a month from US search alone. Its backlink rank, a measure of how much the rest of the web links to it, is 89 out of 100.
What ChatGPT says
I asked ChatGPT two questions a first-time buyer would ask. For "What is the best free graphic design tool for non-designers?" it answered that "Canva is the best free graphic design tool" and put Adobe Express, Figma and Inkscape behind it. For "Which app should I use to make social media graphics quickly?" it recommended Canva first again, because it is "beginner-friendly, has ready-made templates." Two prompts are a small sample, but both times Canva was the first name in the answer, not one option in a list.
What customers say
Canva scores 4.0 out of 5 from 7,668 reviews on Trustpilot and 4.7 on G2, according to G2's listings. A high score is common for a small product with a few hundred fans. It's much rarer to hold a 4.0 across thousands of reviews from a user base this broad.
The number to watch
By DataForSEO's estimate, Canva's US search visits peaked at about 17.95 million in April 2026 and had fallen to 13.4 million by September. That is a 25% drop in five months, and it brings Canva back to roughly where it was a year earlier. These are modeled estimates rather than Canva's own analytics, and DataForSEO's figures don't say why the number moved. Even so, the biggest brand in its category can lose a quarter of its estimated search traffic in a season, which makes the trend worth watching more closely than the total.